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Does your firm’s website pass the test

Your website reflects your brand and personality. Not only do potential clients view it when searching for legal services, but potential candidates as well. Be sure to make a favourable first impression. Below is an article from Zaliet (our guest blogger), the only global provider of personalised websites for small law firms. Today they are sharing with us the 10 and 30 second website test. A law firm website that looks good can still be an ineffective marketing tool. As more lawyers realise the importance of a website in their marketing strategy, more websites pop up every day. Most of them look great – modern, clean and professional – but many are indistinguishable from one another. When digital marketing was new, having a great looking website was enough to convince a prospective client to engage your firm’s services. However, clients are now much more business-savvy. They know you have the qualifications. They want to know why, in a sea of qualified competition, they should choose you. The 10 and 30 second tests can help you know if your website works. Prospective clients look for a few things in the first 10 seconds of visiting a law firm website: A contemporary-looking, easy-to-use website. A clear explanation of what the firm does. A clear statement about what sets the firm apart from others. Call this ‘the pitch’. The pitch is important. It tells prospective clients why they should choose you over anyone else. It could be because you are specialists in an area of law. Or perhaps you offer excellent client service. The pitch shouldn’t be buried beneath other content. It needs to be clearly visible when a prospective client visits your website. If your website passes the ‘10 second test’, the prospective client will stay a little longer. Now you have about 30 seconds to convince them to choose your firm. At this point, people are looking for: Proof that supports your pitch. If you claim you are highly experienced in an area of law, now is the time to justify that claim. Relevant, fresh content such as a blog. You could cover frequently asked questions in your area of law, or the latest legal developments. This free and valuable content entices people to stay longer on your website. It also boosts their confidence in your expertise. Information on your lawyers. Interesting bios can help a prospective client connect with you on a personal level. That may be the final push they need to contact you. A call to action. You have your pitch, which tells people why to choose you. The call to action is where you tell the prospective client to do something about it, like contacting you for a free consultation. Easy, intuitive-to-use contact details that are clearly displayed. Aim for multiple contact options: a phone number, email, a map of your location, a quick and easy contact form or a chat bot. Does your website pass the test? Want to discuss your firm’s website? Reach out to Zaliet, as they have over 8 years of experience creating thousands of personalised websites. Until 31-Aug-17 they are offering readers a 15% discount on Zaliet subscriptions with the code ELIAS15.

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7 signs it’s over (between you and your firm)

“So what now?” It’s a question I’m used to hearing from people at all levels of the food chain. They’ve put in the hours, made compromises and sacrificed big to get to where they are today. But at some point, they’ve started to wonder whether it’s really worth sticking it out. Only you know when it’s time to move on. But if my headline caught your attention, chances are you’ve at least thought about what the next move might be. So, if you’re on the fence about whether you need to make a clean break, here are some red flags that it’s time to move on.   Staying doesn’t make financial sense It probably seems risk, but striking out on a new path might mean you actually end up earning more. Instead of contributing to the retirement fund of the full equity partners, take a larger slice yourself. After all, some firms are now offering 70 cents in the dollar and cross-referral fees. There could be other benefits too, like being able to work fewer hours and working from home. You may find you even have time to take that holiday that never seems to come around.   You’re risking guilt by association No matter how many hours you put in, if you’re not working for the right people, that’s energy wasted. Some firms are known for excellence in one area and not others. Ask yourself: how positive is our firm’s reputation in my practice area? Who are we being compared to? Are we being held back or even missing out on work because of the way the firm is perceived? Perhaps moving on is a better bet for your reputation.   You’re being pushed out of the main game Managing demanding clients is one thing. Managing internal conflict is another level of stress altogether. Sometimes firm management just won’t be on your side. Perhaps they’re excluding you from managing bigger clients because of some perceived conflict. Did you back the wrong person at the last partner’s meeting? Politicking is part and parcel of law firm but if it is taking up too much headspace, it may be time to outgrow the petty game playing.   Your firm is choked by bureaucracy Too much paperwork and too many meetings might eat into your practice. You would be better off developing business and nurturing client relationships rather than attending endless irrelevant meeting that go nowhere. Overcomplicated workplaces can be very difficult to change. So ask yourself, do you have time to wait around while these knots are being untangled? Or do you have better things to be doing?   There’s been a change in direction When you started your current role it may have been a perfect match. But things change. If your firm decides to take things in a new direction, your areas of focus may simply not fit anymore. Now you’re faced with a choice. Do you get on board with this new plan and compromise what you’re doing? Or do you stay true to your focus?   There’s a values mismatch This is tough because values underpin every decision, big and small. Even if your situation looks fantastic on paper, a fundamental mismatch in values or personalities will wear you down over time. Values don’t have to be spelled out in a strategic document. You’ll know what your firm’s priorities are, and whether you can keep working towards them.   You know something better could be out there Even if you’re sure you can stick it out for another year or so, you might be missing out on golden opportunities by keeping your head in the sand. We all know the best roles are often those that go unadvertised – part of the “hidden” jobs market. Now might be time to get a proper assessment of what your opportunities are and let those enviable jobs to come to you (i.e. get headhunted) by getting to know connected recruiters in the market. And if I can leave you with one key piece of advice, start thinking about your next move while you still have a good bargaining position and can move on your own terms and timelines.   Jason runs Elias Recruitment, a boutique legal recruitment consultancy that specialises in finding lawyers for law firms, NFPs and corporate inhouse teams. Get in touch at [email protected]

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